THE INFLUENCE OF E-MONEY USAGE, NON-CASH TRANSACTIONS AND PROMOTIONS ON THE CONSUMPTIVE BEHAVIOUR OF STUDENTS IN PURWOKERTO

Nadia, Nungki Wibowo (2025) THE INFLUENCE OF E-MONEY USAGE, NON-CASH TRANSACTIONS AND PROMOTIONS ON THE CONSUMPTIVE BEHAVIOUR OF STUDENTS IN PURWOKERTO. Skripsi thesis, UIN PROF. K.H. SAIFUDDIN ZUHRI PURWOKERTO.

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NADIA NUNGKI WIBOWO_PENGARUH PENGGUNAAN E-MONEY, TRANSAKSI NON-TUNAI DAN PROMOSI TERHADAP PERILAKU KONSUMTIF MAHASISWA DI PURWOKERTO.pdf

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Abstract

The rapid development of the times has shifted the role of cash in conducting economic activities. The emergence of various payment instruments such as e-money and non-cash transaction services has made people leave direct transactions. Acceptance of new technology can be seen through the Technology Acceptance Model (TAM) acceptance theory. In this theory, it is stated that technology acceptance is based on 2 main factors, namely user convenience and usefulness. On the other hand, technological advances can also have a negative impact related to changes in consumption patterns, especially among students. This study aims to determine the effect of using e-money, non-cash transactions and promotions on the consumptive behaviour of students in Purwokerto. This study uses a quantitative approach with purposive sampling technique. Data collection techniques in this study were carried out by distributing questionnaires. Data analysis was carried out using multiple linear regression to determine the effect of each variable both simultaneously and partially. The results of this study indicate that: 1) the use of e-money on consumptive behaviour has a sig value of 0.000 <0.05 and a value of -3.975> -1.649, 2) non-cash transactions on consumptive behaviour has a sig value of 0.000 <0.05 and a tcount value of 3.8851> 1.649, 3) promotion on consumptive behaviour has a value of 0.000 <0.05 and a tcount value of 10.262> 1.649. The Adjusted R Square value is 0.394 or 39.4% which means that the three uses of e-money, non-cash transactions and promotions have an influence of 39.4% on the consumptive behaviour of students in Purwokerto. Keywords: E-money, Non-Cash Transactions, Promotion, Consumptive Behaviour

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: E-money, Transaksi Non-Tunai, Promosi, Perilaku Konsumtif
Subjects: 2x4. Fiqih > 2x4.2 Muamalah
2x6 Sosial dan Budaya > 2x6.3 Ekonomi
2x6 Sosial dan Budaya > 2x6.3 Ekonomi > 2x6.32 Ekonomi Keuangan
Divisions: Fakultas Ekonomi dan Bisnis Islam > Perbankan Syariah
Depositing User: Nadia Nungki Wibowo sdri
Date Deposited: 24 Apr 2025 06:35
Last Modified: 24 Apr 2025 06:35
URI: http://repository.uinsaizu.ac.id/id/eprint/30634

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