STRATEGI PEMASARAN SMK MUHAMMADIYAH 1 PAGUYANGAN DAN SMK MA’ARIF NU TONJONG KABUPATEN BREBES

Siti Bariroh, NIM. 1522605020 (2017) STRATEGI PEMASARAN SMK MUHAMMADIYAH 1 PAGUYANGAN DAN SMK MA’ARIF NU TONJONG KABUPATEN BREBES. Masters thesis, IAIN PURWOKERTO.

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Abstract

Educational institutions are a production organization that produces educational services purchased by consumers they are learners and the community. If the producer is unable to market the product, because the quality is unpopular with the consumer, and does not provide added value for individual personal enhancement, unsatisfactory service, the offered product will not sell. Manager of SMK Muhammadiyah 1 Paguyangan and SMK Ma'arif NU Tonjong on market the institution done all the citizens of the school. So that is all participate is responsible for the sustainability of educational institutions. Education service marketing strategy at SMK Muhammadiyah 1 Paguyangan and SMK Ma'arif NU Tonjong. Marketing model, academic emphasis, Psychomotor (Skill) and outcome after education. SMK Muhammadiyah 1 Paguyangan with TUK (Tempat Uji Kompetesi) for students who want to pass in order to be accepted to work in Business World / Industrial World from Professional Body of Professional Certification (BNSP) through Institute of Profession-Technical Automotive (LSP-TO), for competence TKR and TSM, while LSP-Telematics, for RPL Competency Test. While SMK Ma'arif NU Tonjong with Special Stock Exchange (BKK), with the distribution of labor to the World / Industrial World (DUDI). Also with the procurement of workshop cars and motorcycles for the practice of TKR and TSM, Accounting and Marketing Competencies, with the existence of mini market. Competence of multimedia expertise of printing, as well as spiritual spiritual practice performed both in intra-curricular activities and extra curricular. The role of stakeholders is very important in marketing SMK because of the reaword and funisment. This research is qualitative type of analysis, the presence of researchers as research instruments. Primary and secondary data were obtained by participant observation data collection techniques, in-depth interviews and documentation. Technique of data analysis using interactive model, analysis process include activity that is: data reduction, data presentation and conclusion.

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