ANALYSIS OF THE POTENTIAL TRADITIONAL MARKET IN IMPROVING TRADER WELFARE IN ISLAMIC PERSPECTIVE

Farah, Fatkhiyatul Fadilah (2021) ANALYSIS OF THE POTENTIAL TRADITIONAL MARKET IN IMPROVING TRADER WELFARE IN ISLAMIC PERSPECTIVE. Skripsi thesis, IAIN urwokerto.

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Abstract

The main problem in this research is how the potential of traditional markets in improving economy. This type of research is classified as qualitative with the research approach used is: a sociological approach because researchers interact with the environment according to social units, individuals, groups, institutions or society. Furthermore, the data collection methods used were literature survey, observation and interviews. Then, data processing and analysis techniques are carried out through three stages, namely: data collection, data reduction, data presentation, and the final stage is drawing conclusions. The results of this study indicate that the Indk Bumiayu traditional market, the natural market, improves the economy of traders. As for the potential of Induk Bumiayu Market, first, the price is cheaper. Second, a more varied product, time and strategic location. In addition, other supporting factors are the attention of local governments, namely, first, price control. Second, prevent fraud in the market such as the problem of fraud in scales and measures. Third, preventing the sale of damaged goods, as well as actions that destroy morals. By maximizing the potential that exists in Induk Bumayu Market, it can increase traders' income. The use of SOAR analysis is used to prove market potential, to analyze the strength of opportuity aspiration and results. The implications of this study are: 1) Local government officials are expected to protect the existence of this market which is one of the sources of the community's economy, as well as create shopping convenience for buyers to achieve increased income. traders. 2) Traders are expected to maintain existing Islamic values and are encouraged to always keep their merchandise clean so that the goods sold are kept halal 3) time and location is strategic

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