STRATEGI PEMASARAN TABUNGAN SI-AMIN DI PT. BPRS FORMES YOGYAKARTA

Ratri Rizki Anggita, NIM. 1423204079 (2018) STRATEGI PEMASARAN TABUNGAN SI-AMIN DI PT. BPRS FORMES YOGYAKARTA. Diploma thesis, IAIN.

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Abstract

Bank based on Sharia Principles (BPS) is a Sharia Bank (BUS) or Sharia Rural Bank (BPRS) operating in accordance with the principles of Islamic Shariah, or in other words, the bank operating procedures referring to the provisions of Islam (Al-Qur'an and Hadith). One of them is BPRS Formes Yogyakarta which has marketing strategy in marketing its products. Guaranteed Future Deposit Products (Si-Amin) is one of the products owned by BPRS Formes Yogyakarta. The principle used by BPRS Formes Yogyakarta in managing future savings deposits is guaranteed (Si-Amin) which is the principle of mudaraba. This type of research is a type of field research with a qualitative approach. Data collection techniques conducted in this study is by observation methods, interviews with employees of BPRS Formes Yogyakarta and documentation. This research uses descriptive analysis method that research report will contain data citation to give description presentation of report. The location of research conducted at PT. BPRS Formes Yogyakarta. Based on the results of research can be obtained that in implementing Si-Amin savings marketing strategy in BPRS Formes Yogyakarta that can be concluded that Marketing Strategy used BPRS Formes Yogyakarta in getting customers using the strategy of pick up the ball. Pick up the ball is a strategy where the service providers or the seller of the product to conduct marketing activities by contacting or can also go directly to potential customers. Keywords : Marketing Strategy, Si-Amin Savings, Mudharabah Agreement, BPRS Formes Yogyakarta.

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