STRATEGI PENGEMBANGAN POTENSI LOKAWISATA BATURRADEN DALAM UPAYA MEMPERTAHANKAN EKSISTENSI

Rifal, Faruq (2025) STRATEGI PENGEMBANGAN POTENSI LOKAWISATA BATURRADEN DALAM UPAYA MEMPERTAHANKAN EKSISTENSI. Skripsi thesis, Uin PROF. K.H. Saifuddin Zuhri.

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Abstract

This study aims to analyze potential development strategies for Baturraden Tourism Park to maintain its existence amidst regional tourism competition and the impact of post-pandemic recovery. Baturraden Tourism Park boasts unique potential (its location at the foot of Mount Slamet and its historical status as a Legend since 1928), but its existence depends on the management's ability to sustainably manage these assets. Baturraden tourism has unique potential (its location at the foot of Mount Slamet and its historical Legend status since 1928), but its existence depends on sustainable management. The research method used is descriptive qualitative through field research. Primary data was obtained through in-depth interviews with key informants (BLUD UPT Managers), supporting informants (Employees and MSME Business Actors), and visitors, which were then analyzed using the Miles & Huberman model. The results of this study indicate that the existence of Baturraden Tourism is not solely determined by its natural potential, but by organized management and successful integration of intangible assets (history, nostalgia, social capital) with adaptive implementation strategies. This success is also in line with the Theological Foundation because it is able to realize the principle of Maslahah through the contribution of PAD and the economic equality of local MSMEs. This analysis provides strong empirical evidence regarding what internal factors are most valuable and difficult to imitate, thus ensuring the competitive advantage of Baturraden Tourism as a Legendary tourist destination amidst the dynamics of modern tourism competition.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Keywords: Development Strategy, Tourism Potential, Existence, Baturraden Tourist Attractions
Subjects: 000 Generalities > 001 Knowledge
300 Social sciences > 330 Economics
300 Social sciences > 330 Economics > 335 Socialism and related systems
500 Natural sciences and mathematics > 506 Organizations and management
500 Natural sciences and mathematics > 508 Natural history
500 Natural sciences and mathematics > 509 Historical, areas, persons treatment
900 Geography and history > 910 Geography and travel
900 Geography and history > 990 General history of other areas
Divisions: Fakultas Ekonomi dan Bisnis Islam > Ekonomi Syariah
Depositing User: RIFAL FARUQ
Date Deposited: 10 Dec 2025 03:39
Last Modified: 10 Dec 2025 03:39
URI: http://repository.uinsaizu.ac.id/id/eprint/34444

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