The PR Management and Brand Image In Islamic Higher Education

Munjin, Munjin and Windariyati, Dyah Kusumawati (2023) The PR Management and Brand Image In Islamic Higher Education. Rizquna, Banyumas. ISBN 978-623-5999-74-


Download (4MB) | Preview


PR as a modern management tool is structurally an integral part of an institution or organization, and PR is not a separate function from the function of the institution or organization. In line with the new concept, PR is a concept that emphasizes the importance of two-way communication, according to Howard Childs (Ngurah, 1999), and reconciles or adjusts to public interests in every aspect of the organization's personal and corporate behavior in society. So, PR, here, functions to help the organization make adjustments to the environment in which it operates.

Item Type: Book
Uncontrolled Keywords: Humas; citra institusi; branding universitas
Subjects: 600 Technology (Applied sciences) > 650 Management and auxiliary services > 659 Advertising and public relations
Divisions: Fakultas Tarbiyah dan Ilmu Keguruan > Pendidikan Agama Islam
Depositing User: Aris Administrator Perpustakaan IAIN Purwokerto
Date Deposited: 26 Jun 2023 03:44
Last Modified: 26 Jun 2023 03:44

Actions (login required)

View Item View Item