MANAJEMEN MEDIA SOSIAL DALAM MENGEMBANGKAN INDUSTRI HALAL FASHION (STUDI KASUS PADA AZAMKA FAIDH, KARANGKLESEM, KUTASARI, PURBALINGGA)

Puji, Lestari (2022) MANAJEMEN MEDIA SOSIAL DALAM MENGEMBANGKAN INDUSTRI HALAL FASHION (STUDI KASUS PADA AZAMKA FAIDH, KARANGKLESEM, KUTASARI, PURBALINGGA). Skripsi thesis, UIN Prof. K. H. Saifuddin Zuhri.

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Abstract

The development of the time make the progress in various aspects of human life. Social media is one form of progress in the field of communication and information technology. Not only as a medium to just share stories, now social media has become one of the choices for business people to market their products to social media users in various places. There are also many types of social media, those are widely used by business people is Instagram and Facebook. The halal fashion industry is one of the industries that uses social media to market their products to the wider social media user community. Good management is needed in various aspects. Good management in managing social media for business is very necessary so that an industry can grow. The research method used in this study was a qualitative research method with a direct research in the field. The process of data collection was carried out using the interview, observation and documentation methods. Then, the analysis of the results of this study used the Miles and Huberman method which was carried out in three steps, namely data reduction, data presentation, and drawing conclusions. The results showed that Azamka Faidh used social media in its business activities, namely Instagram and Facebook. Social media management at Azamka Faidh used the 4C concept from Chris Heuer including: Context, creating quality content on social media with complete and interesting information. Communication, responding to comments or messages from customers in a clear and polite language. Collaboration, being done by reposting every post or story that is tagged to Azamka Faidh’s social media account. Connection, maintaining good relations with customers by using soft selling techniques, providing giveaways, and making quizzes with prizes. Azamka Faidh also used endorsement services and Instagram ads as well as Facebook ads. Good social media management has a positive impact on Azamka Faidh, which can increase brand awareness, improve brand image, and increase sales. Keywords: Management, Social Media, Halal Fashion Industry

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