Nanang, Fauzi (2022) ANALISIS STRATEGI DAYA SAING BERDASARAKAN QUANTITATIVE STRATEGIC PLANNING MATRIK (QSPM) PADA KELOMPOK PENGRAJIN BATIK TULIS DESA GUMELEM KULON KECAMATAN SUSUKAN KABUPATEN BANJARNEGARA. Skripsi thesis, UIN Prof. K.H. Saifuddin Zuhri.
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Nanang Fauzi_Analisis Strategi Daya Saing Berdasarakan Quantitative Strategic Planning Matrik (QSPM) Pada Kelompok Pengrajin Batik Tulis Desa Gumelem Kulon Kecamatan Susukan Kabupaten Banjarnegara.pdf Download (21MB) | Preview |
Abstract
Central Java is a city that is known as "the city of batik" because the areas in Central Java are producing areas for batik with various characteristics. Banjarnegara Regency is one of the centers for batik craftsmen, precisely in Gumelem Kulon Village, Susukan District. However, Gumelem Kulon batik is not yet well known and not yet competitive, such as Pekalongan, Solo, Jogja and Lasem batik. This study aims to determine the factors of the external environment (EFE) and the internal environment (IFE) then look for alternative strategies using the SWOT matrix and determine strategies or as a decision-making stage using the QSPM matrix in the group of batik craftsmen in Gumelem Kulon Village, Susukan District, Banjarnegara. The type of research used is research with quantitative data with a descriptive approach obtained from the results of questionnaires and FGD (Focus Group Discussion) conducted. The data analysis techniques used are Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Strength, Weakness, Opportunity, Threat (SWOT) Matrix and Quantitative Strategic Planning Matrix (QSPM). The results of this study indicate that the strategy by collaborating with the government to buy local batik for official uniforms as a characteristic of Banjarnegara Regency is the best alternative strategy to be implemented in the written batik group business, Gumelem Kulon Village, Susukan District, Banjarnegara Regency with a TAS score of 4.56, the strategy of actively participating in exhibitions is the second largest strategy of choice with a TAS score of 4.52, the strategy of making unique batik motifs and patterns by bringing Gumelem batik characteristics to be the third largest strategy of choice with a TAS score of 4.48 on the QSPM matrix. This strategy is the most appropriate to be implemented so that written batik in Gumelem Kulon Village, Susukan District, Banjarnegara Regency can be competitive and can face various threats and weaknesses from the external or internal environment. Keywords: Strategy, Competitiveness, Batik Crafts, Matrix QSPM
| Item Type: | Thesis (Skripsi) |
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| Uncontrolled Keywords: | Strategy, Competitiveness, Batik Crafts, Matrix QSPM |
| Subjects: | 2x6 Sosial dan Budaya > 2x6.3 Ekonomi 600 Technology (Applied sciences) > 650 Management and auxiliary services > 658 General management > 658.8 Marketing |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Ekonomi Syariah |
| Depositing User: | Nanang Fauzi sdr |
| Date Deposited: | 24 Jun 2022 06:42 |
| Last Modified: | 24 Jun 2022 06:42 |
| URI: | http://repository.uinsaizu.ac.id/id/eprint/14385 |
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