IMPLEMENTASI MANAJEMEN HUMAS DI PONDOK PESANTREN ISLAM NURUL HUDA DAN PONDOK PESANTREN AN NAHL - KARANGREJA KABUPATEN PURBALINGGA

TUKIJAN, NIM :1323402019 (2017) IMPLEMENTASI MANAJEMEN HUMAS DI PONDOK PESANTREN ISLAM NURUL HUDA DAN PONDOK PESANTREN AN NAHL - KARANGREJA KABUPATEN PURBALINGGA. Masters thesis, IAIN Purwokerto.

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Abstract

Public relations management in Islamic boarding school plays an important role in supporting the progress of Islamic boarding school. Public relations management is not identical to the administrative activities of the letter - it is merely answering but rather broader that includes planning, implementation, and evaluation. In practice, public relations management in Islamic boarding school is supported by Islamic principles in the form of Islamic values derived from Al Qur'an and Al-Hadith namely ta'aruf, tarahum, tafahum, tasyawur, ta'awun, and takaful which are values that live in Islamic boarding school and become a tradition of Islamic boarding school in communicating and interacting. It's just that these values are left alive naturally, not packed in a system so it is guided as a certain standard of behavior. Islamic Boarding School Nurul Huda and Islamic boarding school An Nahl - Karangreja Purbalingga Regency are two Islamic boarding school that make the management of public relations as an important part in the development of Islamic boarding school by planning, organizing the implementation, and evaluation periodically. The Islamic principles of Islamic values derived from the Qur'an and Al-Hadith such as ta'aruf, tarahum, tafahum, tasyawur, ta'awun, and takaful are implemented in public relations management so that the management of public relations in Islamic boarding school is characteristic that is religious. This research is a qualitative research. The research is intended to describe the management of public relations in Islamic boarding school where planning, implementation, and evaluation are reviewed and discussed in the research process, reduced, analyzed to obtain conclusions and tested by credibility and transferability test. Planning is reviewed from the stages of problem definition, planning and programming, action and communicating, and evaluation. Implementation is reviewed from the schedule of activities, activity materials, communication media, objectives and targets of activities, required resources, and principles of Islam that underlies the activities. Evaluations are reviewed from the evaluation of preparation, impact evaluation, and evaluation of results. The results showed that Islamic boarding school Nurul Huda and Islamic boarding school An Nahl - Karangreja Purbalingga Regency implements public relations management which includes planning, implementation, and evaluation by raising the principles of Islam namely the values derived from the Qur'an and Al Hadits between Other ta'aruf, tarahum, tafahum, tasyawur, ta'awun, and tafakul in activities such as ta'aruf (tabligh akbar, magazine, bulletin), tarahum (compensation of Islamic student, OPPINDA activities, Gemapenta activities), tafahum (practice of dakwah field, discipline, public meetings), tasyawur (seminars, meetings, discussions), ta'awun (PHBI, seminar committee, training, inter-institutional cooperation), takaful (bhakti house surgery, social activities).

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