STRATE GI DAN PERAN CUSTOMER SERVICE DALAM UPAYA MENINGKATKAN JUMLAH NASABAH TABUNGAN MABRUR DI BANK SYARIAH MANDIRI KC AJIBARANG BANYUMAS (STRATEGY AND THE ROLE OF CUSTOMER SERVICE IN AN EFFORT TO INCREASE CUSTOMER QUANTITY ON SAVINGS MABRUR AT BANK SYARIAH MANDIRI BRANCH OFFICE’S AJIBARANG BANYUMAS)

DYAH EKA PUTRI, NIM. 1423204052 (2017) STRATE GI DAN PERAN CUSTOMER SERVICE DALAM UPAYA MENINGKATKAN JUMLAH NASABAH TABUNGAN MABRUR DI BANK SYARIAH MANDIRI KC AJIBARANG BANYUMAS (STRATEGY AND THE ROLE OF CUSTOMER SERVICE IN AN EFFORT TO INCREASE CUSTOMER QUANTITY ON SAVINGS MABRUR AT BANK SYARIAH MANDIRI BRANCH OFFICE’S AJIBARANG BANYUMAS). Diploma thesis, IAIN Purwokerto.

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Abstract

The competitions of business banking are very strict, that was the companies of banking forced to competed get the customer. Every banking companies want to defend the customer and to increase the customer quantity, because the purpose of the customer quantity is companies profit. To get increase the customer quantity, the companies must have strategy of marketing. The Bank SyariahMandiri Branch Office’s AjibarangBanyumas it has been prepared the employer that have two functions, that are as marketing of banking product or it called cross selling and then give the service excellent. That employer is a customer service. The main of jobdesk a customer service are give the service excellent and to do cross selling, therefore a customer service has special strategy of marketing and then give the satisfied of service excellent to the customer and be the problem solver. Because the service that satisfied will influence to increase the customer quantity. In this research, the researcher used field research and then the result is method descriptive analysis. The purpose of this method is explain with detail and then analyze of data. This research did to knew what a strategy that used the customer service and the role and the barriers of customer service in effort to increase the customer savings quantity and the way of the problem solving . From this research that indicate customer service usedstrategy of marketing in cross selling savings Mabrur product is marketing mix ( product, price, place and promotion strategy). The role of customer service unseparated from the service excellent in the handling complaint with apologize beforethen have an emphaty and an attentiveness to the customer and don’t forget to say thank you. Because however the situation and the condition, the satisfaction of customer is the number one.

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