Strategi Pemasaran Juragan Wearpack Melalui Media Elektronik Perspektif Syariah Marketing

Achmad Maimun, Anwar (2023) Strategi Pemasaran Juragan Wearpack Melalui Media Elektronik Perspektif Syariah Marketing. Masters thesis, Universitas Islam Negeri Saifuddin Zuhri Purwokerto.

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Abstract

The development of technology and science in the economy is marked by the increasing number of business actors using electronic media, namely e-commerce, social media and websites to offer their products. Juragan wearpack is a company that produces various kinds of wearpacks with fashionable and contemporary models and designs. With the use of electronic media, the marketing of skippers for wearpack is wider, reaching all provinces in Indonesia and even exporting to a number of countries. Wearpack sales per month average over 2,000 wearpacks with a turnover of around 400 million per month. In selling their products, the owner of the wearpack is honest and trustworthy in accordance with Islamic law to achieve the goal of mutual pleasure between the two parties without harming the buyer. Therefore, this study aims to analyze the implementation of marketing strategies carried out by Cilacap wearpack skippers through electronic media from a sharia marketing perspective. This research is a qualitative research with a case study approach. The primary data in this study are observations and interviews with directors of wearpack trades, supervisors, designs, WhatsApp admins, marketplace admins, and consumer comments on e-commerce. Secondary data from journals, repositories and books related to marketing. Data analysis techniques in this study are data reduction, data display and conclusion. The results of the study conclude that: 1) The marketing strategy carried out by the wearpack skipper through electronic media is the 6P marketing mix strategy, namely product, price, promotion, process, people, physical evidence. Juragan weapack sells quality products with the best materials and stitches. The most effective e-commerce platform and lots of sales every month is Shopee with an average monthly sales of at least 1500 pcs of wearpacks. 2) The marketing strategy for skippers of wearpacks through electronic media from a marketing sharia perspective is an akhlaqiyyah attitude which does not sell something that is haram, applies high prices according to quality, does not lie when trading and is polite. Keywords: Marketing mix strategy, Sharia Marketing, Electronic Media

Item Type: Thesis (Masters)
Subjects: 2x6 Sosial dan Budaya > 2x6.3 Ekonomi
300 Social sciences > 330 Economics
300 Social sciences > 330 Economics > 334 Cooperatives
Depositing User: achmad maimun anwar sdr
Date Deposited: 26 Apr 2023 03:48
Last Modified: 26 Apr 2023 03:48
URI: http://repository.uinsaizu.ac.id/id/eprint/19228

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