PENGARUH PENGETAHUAN BANK SYARIAH DAN ETHICAL PROBLEM TERHADAP SWITCHING INTENTION DARI BANK KONVENSIONAL KE BANK SYARIAH (STUDI KASUS MAHASISWA PERBANKAN SYARIAH DI UIN PROF.K.H. SAIFUDDIN ZUHRI PURWOKERTO)

Siti Nur, Laeli (2023) PENGARUH PENGETAHUAN BANK SYARIAH DAN ETHICAL PROBLEM TERHADAP SWITCHING INTENTION DARI BANK KONVENSIONAL KE BANK SYARIAH (STUDI KASUS MAHASISWA PERBANKAN SYARIAH DI UIN PROF.K.H. SAIFUDDIN ZUHRI PURWOKERTO). Skripsi thesis, UIN Prof.K.H. Saifuddin Zuhri.

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SITI NUR LAELI_PENGARUH PENGETAHUAN BANK SYARIAH DAN ETHICAL PROBLEM TERHADAP SWITCHING INTENTION DARI BANK KONVENSIONAL KE BANK SYARIAH (STUDI KASUS MAHASISWA PERBANKAN SYARIAH DI UIN PROF.K.H. SAIFUDDIN ZUHRI PURWOKERTO).pdf

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Abstract

The development of shariah compliant banking is still low compared to conventional banks because the growth of Islamic banking is not accompanied by market share and a small number of users. This indicates a shift from conventional bank to Islamic bank. This study examines the factors of knowledge about islamic bank and ethical problem that influence customer switching intention. This study aims to determine the effect of knowledge about islamic banks and ethical problems on switching intentions from Islamic banks to conventional banks using the Theory of Planned Behavior. The study employs a quantitative method with a population of active students of Islamic banking at UIN Prof. K.H. Saifuddin Zuhri Purwokerto who are also customers of conventional banks. Data were collected by distributing questionnaires, and there were 255 respondents. The sampling technique used in this study is non-probability purposive sampling. The study was analyzed using multiple linear regression.The results of this study indicate that both pieces of knowledge about Islamic banks and ethical problem have a positive effect on switching intention, both partially and simultaneously. This research can be considered as a valuable entity for Shariah compliant bank and educational institutions such as campuses by intensifying the promotion of Islamic banking to students.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: konwledge Islamic banking, ethical problem, switching intention
Subjects: 300 Social sciences > 330 Economics > 332 Financial economics
Divisions: Fakultas Ekonomi dan Bisnis Islam > Perbankan Syariah
Depositing User: Siti Nur Laeli sdri
Date Deposited: 14 Apr 2023 02:38
Last Modified: 14 Apr 2023 02:38
URI: http://repository.uinsaizu.ac.id/id/eprint/18774

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