THE STRATEGY OF EXCELLENT SERVICE TO INCREASE CUSTOMER SATISFACTION IN BIMBINGAN BELAJAR RUMAH PINTAR SOLUSI PURWOKERTO

Islaelatul, Mukaromah (2020) THE STRATEGY OF EXCELLENT SERVICE TO INCREASE CUSTOMER SATISFACTION IN BIMBINGAN BELAJAR RUMAH PINTAR SOLUSI PURWOKERTO. Skripsi thesis, IAIN Purwokerto.

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Abstract

Strategy of excellent service is very needed to satisfy customer, and every member of institution. Strategy must be realize by action as professional. In the globalization era, many non-formal educational institutions have developed. These developments are influenced by the quality of service implemented. Many non-formal institutions are already well-known and have names because of their good quality. The more institutions that are established make the competition tighter. Rumah Pintar Solusi Purwokerto use strategy of excellent service to complete available service that have served. There are some suggestion from the customer add some additional program. So, strategy of excellent service must be implemented in this situation. The institution has effort to realize a motto by a strategy of excellent service. Cooperation between members is also very much needed to support existing program. In this research, research method use a descriptive qualitative method. This research method is used to present a picture or reality that is available through a description. The writer try to collect a facts and describe how can strategy of excellent service can be implemented in this tutoring. In collecting data, writer used non participant observation, semi-structured interview and documentation. The result of research are: 1) service available; (administrator servant and qualified teacher; 2) the facilities that support excellent service; 3) the strategy of excellent service that adopted like the institution attempt to provide additional services to satisfy customers with provide additional hours for daily tests, midterms, UKK, homework consultations and majors selection counselling; 4) analysis customer satisfaction by box suggestions that available in this tutoring and also paper for critics and suggestion.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: strategy, excellent service and customer satisfaction
Subjects: 600 Technology (Applied sciences) > 650 Management and auxiliary services > 658 General management > 658.8 Marketing
Divisions: Fakultas Tarbiyah dan Ilmu Keguruan > Tadris Bahasa Inggris
Depositing User: Sdri Ayuk Kusumaningrum
Date Deposited: 30 Jun 2020 03:15
Last Modified: 30 Jun 2020 03:15
URI: http://repository.uinsaizu.ac.id/id/eprint/7338

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