STRATEGI PENGEMBANGAN PASAR RAKYAT DI KABUPATEN BANYUMAS

Ramona Asih Lestari, NIM. 1323205013 (2017) STRATEGI PENGEMBANGAN PASAR RAKYAT DI KABUPATEN BANYUMAS. Skripsi thesis, IAIN Purwokerto.

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Abstract

In line with the rapid development of the era, the folk market is identical with a dirty, slum and chaotic trade location. Market managers, especially from the government apparatus is required to be able to change the impressionof anegative the society into a comfortable market, safe, neat and clean. The image of the people's market is not good enough should get considerable attention because it is related to the livelihood of many people. If the market is well managed then it can compete with the supermarket. The development of the people’s market is inseparable from the DinasPerindustriandanPerdaganganKabupatenBanyumasas the government apparatus in the development of the people’smarket. This type of research is field research by using descriptive-qualitative method.In collecting data writer use method of observation, interview, and documentation.The technique used to analyze the data is the qualitative analysis of the interactive model performed during and after the data collection activities performed. These activities include data reduction, presentation of data (display data), and the conclusion / verification. Based on the results of the research, the role of government made by the Dinas Perindustrian dan Perdagangan Kabupaten Banyumasin the development of the people's market is to revitalize the market in the form of rehabilitation of market facilities and infrastructure, to make regulations on the temporary suspension of the licensing of modern shops and to study the people's market. While in the Islamic perspective the strategy of market development refers to the theory of Ibnu Taimiyah

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