STRATEGI PELAYANAN PRIMA OLEH CUSTOMER SERVICE GUNA MENCAPAI KEPUASAN NASABAH DI BANK BNI SYARI’AH PURWOKERTO SERVICE EXCELLENCE STRATEGY BY SERVICE CUSTOMER IN ORDER TO REACH CLIENT SATISFACTION IN BNI ISLAMIC BANK PURWOKERTO

Laras Ayu Wulandari, NIM. 1423204025 (2017) STRATEGI PELAYANAN PRIMA OLEH CUSTOMER SERVICE GUNA MENCAPAI KEPUASAN NASABAH DI BANK BNI SYARI’AH PURWOKERTO SERVICE EXCELLENCE STRATEGY BY SERVICE CUSTOMER IN ORDER TO REACH CLIENT SATISFACTION IN BNI ISLAMIC BANK PURWOKERTO. Diploma thesis, IAIN Purwokerto.

[img]
Preview
Text
LARAS AYU W_STRATEGI PELAYANAN PRIMA OLEH.pdf

Download (2MB) | Preview

Abstract

Economic growth society is not avoid from the bankers existency. There are two the biges influence, economic of bank in Indonesia wich is convensional bank and Islamic bank, Islamic bank is bank that fallow Islamic rules without usury and convensional bank is a bank that has usury in today business is not just about advantage things. That will be found by the company, but start focus to service that given by the company to the client with the result client satisfaction so it needs excellence service. The purpose of this final writing job is fain out how “Service Excellence Strategy By Service CustomerIn Order To Reach Client SatisfactionInBni Islamic Bank Purwokerto?” this writing is a fild research that was done at January 9thuntil Agust 30th2017 at BNI Islamic Bank Purwokerto. themetodh that was done kualitatifmetodh. The research found, a service excellence has very important job. The fungtion and job of a service customer are become Receptionis, Deskman, Sallesman, costumer relation officer, and comunicator. The important of excellence service strategy in a company is to fix the system of service to service develop that exist reach the company’s purpose excellence service strategy in BNI Islamic Bank Purwokerto are cross selling, up selling, service customer fully, excellence service card, role play, sharing season service customer material and mystery shopper.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: strategi pelayanan prima, customer service ,kepuasan nasabah.
Subjects: 2x6 Sosial dan Budaya > 2x6.3 Ekonomi > 2x6.32 Ekonomi Keuangan
300 Social sciences > 330 Economics > 332 Financial economics > 332.1 Bank (Termasuk Kartu kredit, Tabungan, Deposito dll)
Divisions: Fakultas Ekonomi dan Bisnis Islam > Manajemen Perbankan Syariah
Depositing User: Aris Administrator Perpustakaan IAIN Purwokerto
Date Deposited: 19 Jun 2017 03:48
Last Modified: 19 Jun 2017 03:48
URI: http://repository.uinsaizu.ac.id/id/eprint/2444

Actions (login required)

View Item View Item