KONTTIBUSI DUTA PEGADAIAN SEBAGAI STRATEGI PEGADAIAN SYARIAH DALAM MENINGKATKAN PENGETAHUAN PRODUK

Fida, Nuriska (2023) KONTTIBUSI DUTA PEGADAIAN SEBAGAI STRATEGI PEGADAIAN SYARIAH DALAM MENINGKATKAN PENGETAHUAN PRODUK. Skripsi thesis, UIN Prof. K. H. Saifuddin Zuhri.

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Fida Nuriska_KONTRIBUSI DUTA PEGADAIAN DALAM MENINGKATKAN PENGETAHUAN PRODUK ( Studi Kasus Pegadaian Syariah Kantor Cabang Purwokerto ).pdf

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Abstract

Pegadaian Syariah is a sharia business service unit implemented by the Pegadaian Public Company using Islamic shariah principles. There are several Pegadaian Syariah Branch Offices, one of which is the Pegadaian Syariah Purwokerto Branch Office. According to current conditions, many people do not know the products of Pegadaian Syariah. To overcome this, one of the new strategies used by Pegadaian Syariah is by selecting a person to become a Duta Pegadaian. Duta Pegadaians are figures who become company representatives who can encourage, accompany and introduce the heads of the company's work units together with the Company's Marketing and Sales Team in approaching Institutional Partners (Heads of Offices/Divisions/Departments/Management of Institutions/Organizations etc.). The purpose of this study is to find out how the Duta Pegadaian contributes as a Pegadaian Syariah strategy in increasing product knowledge. Based on its purpose, this research includes field research using qualitative methods. Data obtained through observation techniques, interviews and documentation. In this study, researchers try to describe, explore and explain the contribution of Duta Pegadaian as a strategy for Pegadaian Syariah in increasing product knowledge. The results of this study reveal that Duta Pegadaiaan's contribution as a strategy for Pegadaian Syariah in increasing product knowledge has a positive influence on the company (PegadaianSyariah Purwokerto Branch Office). This is evidenced by the fact that after Duta Pegadaian carried out their duties and responsibilities, namely conducting socialization in various institutions, the results were that there was a cooperative relationship between Pegadaian Syariah Purwokerto Branch Office and BMT Mentari in Cilongok, PCNU Brebes and PC Muhammadiyah and also had an impact on increasing product turnover. that is equal to 6.04%. Keywords: Contribution, Duta Pegadaian, Strategy.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Contribution, Duta Pegadaian, Strategy.
Subjects: 600 Technology (Applied sciences) > 650 Management and auxiliary services > 658 General management
600 Technology (Applied sciences) > 650 Management and auxiliary services > 658 General management > 658.8 Marketing
Divisions: Fakultas Ekonomi dan Bisnis Islam > Ekonomi Syariah
Depositing User: Fida Nuriska sdri
Date Deposited: 31 Jan 2023 08:02
Last Modified: 31 Jan 2023 08:02
URI: http://repository.uinsaizu.ac.id/id/eprint/17970

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